Toyota Tahoma Truck

The Strategic Initiatives Division is responsible for the creation and implementation of collaborative projects that create economic and social impact. Current projects include the Texas-Mexico Automotive SuperCluster (TMASC) strategy that is designed to preserve and grow the vehicle manufacturing industry in the region. The TMASC Region is a collaborative marketing strategy aimed at developing and diversifying the automotive industry throughout the Border's five-state region to generate long-term economic benefits.

To learn more about the TMASC please visit

Community Venues
Strategic Initiatives